LudiPulse builds your PDPA-compliant WhatsApp contact database — people who chose to hear from you directly, not through a platform that can change its rules, raise its prices, or restrict its reach tomorrow.
None of these are hypothetical. All three are active trends affecting SME reach across APAC.
Average organic reach on Facebook and Instagram for business pages has dropped below 5% of followers. Reaching your own audience now costs money — money you pay to a platform you don't control.
Australia has legislated under-16 social media bans. Singapore, Malaysia, and Indonesia are reviewing similar measures. Brands with youth-adjacent audiences face a distribution gap that paid ads alone can't bridge.
CPM rates in APAC have increased year-on-year while conversion rates flatten. The same budget reaches fewer people each cycle. Owned channels have zero marginal cost per message.
The contacts you add today compound in value as platform reach becomes less reliable. Here is what three different starting points look like.
Consented contacts built up over 26 weeks of consistent opt-in capture from campaigns, website, and point-of-sale. These contacts have seen 3–4 broadcast campaigns. Re-engagement rate: established.
Most SMEs in your market have not started building an owned WhatsApp audience. Starting now puts you 6–12 months ahead of competitors who wait for the platform restrictions to land before acting.
Building an audience under urgency means cutting corners on consent quality, rushing opt-in flows, and paying more for less — while competitors who started earlier already have an established, trusted list.
No CRM integration required for any of the five. These work from day one, with your existing contacts and LudiPulse's opt-in tools.
Every contact is added through a consent-first flow — website embed, QR code, campaign landing page, or point-of-sale touchpoint. Every opt-in is timestamped with what the contact consented to receive. The audit trail is automatic.
Send targeted messages to your full list or to specific segments — promotions, product updates, re-engagement sequences, event announcements. Messages go via WhatsApp Business API, not a personal number, so you stay within platform terms.
When a contact replies to a broadcast, the conversation routes to LudiChat for instant AI response — or to a human team member. Your broadcast doesn't end in silence; it starts a conversation you can actually have.
Tag contacts by source (website, QR code, campaign), by engagement behaviour (opened, replied, clicked), and by custom labels. Send the right message to the right segment rather than broadcasting to everyone every time.
Opt-out requests are handled automatically and permanently. Consent preferences are stored and respected across all campaigns. Your database stays clean, your PDPA compliance stays intact, and your reputation with contacts stays intact.
Connecting LudiPulse contact data to your CRM, attributing revenue to specific campaigns, and triggering messages based on purchase behaviour are Tier 2/3 capabilities currently in the integration roadmap.
Each product works standalone. Together they form a complete owned-channel system — proactive outreach and reactive response, from the same WhatsApp number, trained on your business.
LudiPulse sends a campaign to your opted-in database. 340% higher open rate than email. A segment of your list sees a promotion, an update, or a re-engagement message.
A contact replies to the broadcast. LudiChat picks it up instantly — trained on your documents, answering correctly, 24/7. The campaign generates conversations your team doesn't have to manage manually.
15 minutes with our team. We'll look at your current audience, where your contacts come from today, and map out how LudiPulse builds the owned channel alongside what you already have.